The time it comes chat? Mr. Doe, in a certain time I can visit certain places you? When we need to talk about one thing and friends or to convince a customer to buy our products are usually made at the invitation of the interview, because "look at everything met," this is really the case? If you are for this problem, we recommend you take a look at this Psytopic presented convincing studies, it will tell you face-to-face communication in the end is suitable or appropriate e-mail communication. This depends on the close relationship between you, and the two sides of the gender and personality. -- Psytopic.com

Our original perception that the face-to-face communication will be most effective is to persuade the other communication means. In fact, people can not always have见着face every day, at this very moment, the method used to write e-mail to communicate on the edge. Well, this time, how are we going to convince mail written by the other party in order to achieve their communication objectives?

The convincing study reveals an interesting phenomenon: write e-mail to communicate with the men, the effect seems to be better, because only through computers, without face-to-face talks with each other, they can unload men temporarily customary arrogance to do the posture (Guadagno & Cialdini, 2002).

Face-to-face communication for women, the effects are better, because face-to-face, women tend to take into account each other's feelings, such feelings, thus making more moderate response to cope with. However, the study found that gender is purely from the shores?

Guadagno and Cialdini from the social rules of their discovery made the following interpretation: we have an inherent habit, usually men are task-oriented, while women are relationship-oriented. Therefore, the relationship is more important in a number of occasions, for example, face-to-face exchanges between the women can easily follow their natural habits, and the male is often regarded as among the "more provocative" flavor, when men mutual meet at more inclined assumed a strong posture, thus conceal their true thinking and thus more difficult to convince, and communication. In fact, this study: writing e-mail to communicate with the men, so that they can be unloaded deliberately strong gesture. However, if the two sides have recognized before, that this effect will not necessarily be reflected came.


After all, our friends and strangers on the attitude is different. To be published in an article published, Guadagno and Cialdini (2007) tested the impact of this so-called relationship. The study of the question is: how to deal with experiments figures relations to effectively test a "relationship" with "no relationship" with the distinction. Guadagno and Cialdini use of the "same" concept, which cited a "homosexual PHASE" point of view (Psytopic Note: China's saying yes,物以类聚, dividing people into groups). The relationship between the two people more closely, mutual help among the feeling is more like the same help themselves. Therefore, "the same" concept can promote mutual assistance act. "The same" concept can also be seen as based on the traditional concept of "insiders" and "outsiders" dichotomy of social behavior.


For the same or similar groups, people's attitudes will obviously more friendly. For example, my colleagues. Guadagno and Cialdini done an experiment, using two different methods, namely to encourage strangers to observe each other, "the same" concept is very simple experiment to be used. The first method, Guadagno and Cialdini let two strangers doing the same questionnaire, and then answered a questionnaire on the hands and feet moving, repeatedly used to the two strangers, let them think that the other side is the original strangers with their own similar. The second is to allow them to think that the other side of this character with strangers their own poles apart. In the first arrangement, the two strangers were "the same" idea of encouragement, in turn communicate with each other, while the second mode of strangers has not received any incentive own reasons to communicate with each other. Then, on the basis of this experiment, two strangers trying to convince the other party.

The results showed that when men between the "same" low level concept, write e-mail to communicate with them more effective. On the contrary, the woman, this "same" concept of the higher level, the effect of face-to-face communication, the better. These studies found to be how to explain? Use e-mail communication, and women may not be so easy to be convinced, because of the lack of face-to-face exchanges, the establishment of relations from which the probability of a change of attitude will be very small. While men in the mail, it will be less hard-line and to better focus on key issues, rather than face-to-face communication, regard each other as rivals, always vigilant, thus unable to seriously understand where the problem lies.


It is noteworthy that just mentioned, "the study found that gender is purely from the shores?", The study from the men - women between the reaction that these effects at the same time will appear in male or female within. In other words, not all women are sold "relationship" accounts, not all men's attitudes have to be that tough. This point appears to be very obvious, but the psychological mainstream experimental studies are often committed this a mistake. In addition, those mainstream research trials less than one, is their only communication between the same sex. Proposed not from the perspective of men and women to consider such a study and relations boost from the Individual Consideration will be better. So, if you want to convince your relationship with a certain person is not very good, whether they are male or female, use e-mail to communicate will be a better choice.

On the other hand, if you want to convince the like with you on the very good relations, then beaten on the face-to-face conversations. Unfortunately Unfortunately, we can not with a person见着face every day, face-to-face communication with the online exchanges have similar Miao.


Article reference:

Guadagno, RE, & Cialdini, RB (2002).
Online persuasion: an examination of gender differences in computer mediated interpersonal influence.
Group Dynamics: Theory Research and Practice, 6, 38-51.Guadagno, R., & Cialdini, R. (2007).
Persuade him by email, but see her in person: Online persuasion revisited. Computers in Human Behavior, 23, 999-1015.

suggest a better translation.